This conference was a timely and important milestone in developing a more ocean literate society in Europe. Scientists, educators and policy makers gathered to discuss how education and ocean literacy can contribute to the future societal challenges related to the European seas and Atlantic Ocean. The conference also addressed the lack of ocean-related content in science education standards of the formal educational system(s) at the same time emphasizing how outreach projects and informal education efforts (e.g. public aquaria, science centres, museums, NGOs, media) are essential tools for more public involvement and active participation.